How to write an Elevator Pitch for your music

An elevator pitch is a concise and compelling summary of your music that you can deliver in under a minute. It’s called an elevator pitch because it should be short enough to deliver during a brief elevator ride. The goal of an elevator pitch is to grab the listener’s attention, pique their interest, and leave them wanting more. Crafting a great elevator pitch is essential for any artist looking to promote their music effectively. In this article, we’ll explore the key elements of a killer elevator pitch and offer some tips on how to create one for your music.

  1. Define Your Unique Selling Point

The first step in crafting an elevator pitch for your music is to define your unique selling point. What sets you apart from other artists in your genre? What makes your music unique? Is it your voice, your songwriting, your production, or something else entirely? Your unique selling point should be a central part of your elevator pitch, as it’s what will capture the listener’s attention and make them want to hear more.

  1. Know Your Audience

Before you start crafting your elevator pitch, it’s important to know your audience. Who are you pitching your music to? Is it a record label executive, a music blogger, or a potential fan? Knowing your audience will help you tailor your elevator pitch to their specific interests and needs. For example, if you’re pitching your music to a record label executive, you may want to focus on your commercial potential and how your music could make them money.

  1. Keep It Simple

Your elevator pitch should be simple and easy to understand. Avoid using technical jargon or complicated language that could confuse the listener. Instead, focus on the most important aspects of your music and deliver them in a clear and concise way.

  1. Use Descriptive Language

Descriptive language can help bring your music to life in the listener’s mind. Use adjectives and vivid language to describe your music in a way that’s engaging and memorable. For example, instead of saying “I make pop music,” you could say “I make catchy, upbeat pop music that will get stuck in your head for days.”

  1. Practice, Practice, Practice

Crafting an elevator pitch is one thing, delivering it is another. Practice delivering your elevator pitch until it becomes second nature. You never know when you’ll run into someone who could help take your music to the next level, so be prepared to deliver your elevator pitch at any time.

  1. Be Passionate

Finally, your elevator pitch should convey your passion and enthusiasm for your music. If you’re not excited about your music, how can you expect others to be? Let your passion shine through in your elevator pitch, and you’ll be more likely to leave a lasting impression on the listener.

In conclusion, crafting an elevator pitch for your music is a crucial skill that every artist should master. By defining your unique selling point, knowing your audience, keeping it simple, using descriptive language, practicing, and being passionate, you can create a killer elevator pitch that will help you promote your music effectively. So take the time to craft a great elevator pitch, and you’ll be one step closer to making your mark on the music industry.

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Audius Mtawarira

A singer-songwriter and Sony Music Australia’s lead producer for over 20 years.

Sylvester Carter

Previously Senior Director of Operations at Music World/Sanctuary Group, and manager of an impressive roster of renowned artists.

Ravi Kumar

A seasoned rights management consultant and creative who specialises in music publishing, distribution, intellectual property, rights management, and A&R.