Design your persona: branding for content creators

Embarking on a music career is not just about your sound but also your brand. This essential course is for emerging artists who want to establish a strong and memorable brand identity.

This course will guide you through the fundamentals of artist branding. You’ll learn to create a unique brand persona that aligns with your music style and target audience. The course also covers practical aspects such as visual aesthetics, social media presence, and effective communication with fans. With hands-on exercises, you will have the opportunity to develop and refine your own artist brand throughout the course.

  • Understanding your brand
  • Creating your brand persona
  • Visual branding for musicians
  • Social media and online presence
  • Effective communication with fans

Certification for modern music creators in the digital landscape.

Blend the best of traditional with the most cutting-edge
knowledge about tech so that you can make it big in today’s digital world.

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Audius Mtawarira

A singer-songwriter and Sony Music Australia’s lead producer for over 20 years.

Sylvester Carter

Previously Senior Director of Operations at Music World/Sanctuary Group, and manager of an impressive roster of renowned artists.

Ravi Kumar

A seasoned rights management consultant and creative who specialises in music publishing, distribution, intellectual property, rights management, and A&R.Â