Promoter

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We like to call those who promote musical events and artists vibe architects. By studying this pathway, you’ll master the art of promoting all things musical, and you’ll gain all the necessary skills to build hype and create unforgettable experiences. Most importantly, you’ll know how to effectively tackle streaming and playlist promotion for mainstream digital services.

Here are the courses you’ll complete for this pathway:

What will you learn?

During this Recordifly pathway, you will:

  • Discover the tricks of the trade when it comes to artist-specific branding.
  • Master the art of digital marketing for creatives.
  • Explore the music distribution landscape and the various options available out there.

Why learn about being a promoter?

As a promoter, you have the unique opportunity of building and sculpting the music scene. This is all about living out a passion for music and experiencing the joy of bringing people together through shared musical experiences – whether that is at a live performance or in an online stream. Promoters are at the heart of the music community and are in touch with a diverse range of people and situations. If networking and events are your cup of tea, then being a promoter is probably the right path for you.

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Pathway Courses

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Audius Mtawarira

A singer-songwriter and Sony Music Australia’s lead producer for over 20 years.

Sylvester Carter

Previously Senior Director of Operations at Music World/Sanctuary Group, and manager of an impressive roster of renowned artists.

Ravi Kumar

A seasoned rights management consultant and creative who specialises in music publishing, distribution, intellectual property, rights management, and A&R.